Multibrands Digital has acquired the assets of Swedish publication "Poker Magazine", including its website Pokermagazine.se, in an effort to further strengthen its position as Scandinavia's leading source for online and offline poker information.
The acquisition took place in February 2017, and Multibrands Digital has taken over daily operations of the website Pokermagazine.se.
Poker Magazine has for over 10 years been Sweden's leading print publication for poker lovers, and has had a parallell online presence as well. The print publishing was discontinued a few years ago, moving focus to the online field.
Joining a family of products including Poker.se, Pokerforum.nu and Norskpoker.com, Pokermagazine.se will further strengthen Multibrands Digital's position as Nordic leader in the field of online and offline poker information, serving its customers with daily news, poker tournament coverage, poker deals and offers and industry insight.
"We have spent many years building trust in us and our products throughout the Nordic poker community. During these years Poker Magazine has always been a quality alternative and competitor. We now look forward to working with and improving it even further, as part of our portfolio. With even more strong and well-liked brands we will be able to give Swedish and international poker the attention it deserves. We are well underway with doing the same in Norway with Norskpoker.com, and are looking forward to renewed and increased interest in poker in the months and years to come." says Erik Rosenberg, Head of Poker Content at Multibrands Digital.